Your privacy is critically important to us. Your data is your own. We make no claims to it and will only use it according to the policies outlined below.
Who We Are and What This Policy Covers
This Privacy Policy applies to information that we collect about you when you use:
• Our website —
• Our mobile application for iOS — Forrest
Throughout this Privacy Policy we’ll refer to our website and mobile application collectively as “Services.” Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.
Information We Collect
We only collect information about you if we have a reason to do so — for example, to provide our Services, to communicate with you, or to make our Services better. We collect this information from three sources: if and when you provide information to us, automatically through operating our Services, and from outside sources. Let’s go over the information that we collect.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us directly. Here are some examples:
Basic personal information: We ask for basic personal information from you to improve the functionality of our mobile application. For example, we ask for your name and email address so you can be found and identified by other users of our Services. We also ask for your weight to provide an estimate of the calorie expenditure during a run or ride.
Communications with us: You may also provide us with information when you communicate with our support team about a support question or sign up for a newsletter. When you communicate with us via form, email, or otherwise, we store a copy of our communications (including any call recordings as permitted by applicable law).
Information We Collect Automatically
We also collect some information automatically:
Log information: Like most software service providers, we collect information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services.
Usage information: We collect information about your usage of our Services (e.g., page/screen views, actions that users perform on our website or mobile application, other interactions with other parts of our Services) along with information about your device (e.g., screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our Services to you, get insights on how people use our Services so we can make our Services better, and understand and make predictions about user retention.
Location information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions. We may also collect information about your precise location via our mobile app (like when you track a run or ride) if you allow us to do so through your mobile device operating system’s permissions. This information may be shared with other users of our Services (for example to enable your friends to race against you). You can limit this sharing by setting your profile to private.
Information from cookies and other technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. We uses cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our Services, as well as track and understand email campaign effectiveness and to deliver targeted ads.
Information We Collect from Other Sources
We may also get information about you from other sources. For example, if you connect our mobile application to a third-party service (like Strava), we’ll receive information from that service (e.g., your username, basic profile information, activity list) via the authorisation procedures for that service.
How and Why We Use Information
Purposes for Using Information
We use information about you for the purposes listed below:
To provide our Services. For example, to set up our mobile application, allow users to track running and cycling activities, provide customer service, and verify user information.
To ensure quality, maintain safety, and improve our Services. For example, by providing automatic upgrades and new versions of our Services. Or, for example, by monitoring and analysing how users interact with our Services so we can create new features that we think our users will enjoy or make our Services easier to use.
To place and manage ads in our advertising program. For example, to place ads on our website and mobile application as part of our advertising program, and understand ad performance.
To market our Services and measure, gauge, and improve the effectiveness of our marketing. For example, by targeting our marketing messages to groups of our users (like those who have performed a particular action or have been users for a certain length of time), advertising our Services, analysing the results of our marketing campaigns (like how many people downloaded the mobile application after receiving a marketing message), and understanding and forecasting user retention.
To protect our Services, our users, and the public. For example, by detecting security incidents; detecting and protecting against malicious, deceptive, fraudulent, or illegal activity; fighting spam; complying with our legal obligations; and protecting the rights and property of Forrest & Sons Ltd and others, which may result in us, for example, declining a transaction or terminating Services.
To fix problems with our Services. For example, by monitoring, debugging, repairing, and preventing issues.
To customise the user experience. For example, to personalise your experience by serving you relevant notifications and advertisements for our Services.
To communicate with you. For example, by emailing you to ask for your feedback, share tips for getting the most out of our products, or keep you up to date on Forrest & Sons Ltd. If you don’t want to hear from us, you can opt out of marketing communications at any time. (If you opt out, we’ll still send you important updates relating to your usage of our Services.)
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
1. The use is necessary in order to fulfil our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your usage of our Services; or
2. The use is necessary for compliance with a legal obligation; or 
3. The use is necessary in order to protect your vital interests or those of another person; or 
4. We have a legitimate interest in using your information — for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalise your experience; or 
5. You have given us your consent.
Sharing Information
How We Share Information
We share information about you in limited circumstances, and with appropriate safeguards on your privacy. These are spelled out below, as well as in the section called Ads and Analytics Services Provided by Others:
Third-party vendors: We may share information about you with third-party vendors who need the information in order to provide their services to us, or to provide their services to you. This includes vendors that help us provide our Services to you (cloud storage services, email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you); those that assist us with our marketing efforts (e.g. by providing tools for identifying a specific marketing target group or improving our marketing campaigns, and by placing ads to market our services); those that help us understand and enhance our Services (like analytics providers); those that make tools to help us run our operations (like programs that help us with task management, scheduling, word processing, email and other communications, and collaboration among our teams); and other third-party tools that help us manage operations. We require vendors to agree to privacy commitments in order to share information with them.
Legal and regulatory requirements: We may disclose information about you in response to a subpoena, court order, or other governmental request. 
To protect rights, property, and others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Forrest & Sons Ltd, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
Business transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that Forrest & Sons Ltd goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.
With your consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties when you authorise us to do so, like when you connect our mobile application to a third-party (such as Strava).
Aggregated or de-identified information: We may share information that has been aggregated or de-identified, so that it can no longer reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services, or share a hashed version of your email address to facilitate customised ad campaigns on other platforms.
Published support requests: If you send us a request for assistance (for example, via a support email or one of our other feedback mechanisms), we reserve the right to publish that request in order to clarify or respond to your request, or to help us support other users.
We have a long-standing policy that we do not sell our users' data. We aren't a data broker, we don't sell your personal information to data brokers, and we don't sell your information to other companies that want to spam you with marketing emails. We show ads on our mobile application and the revenue they generate lets us offer free access to some of our Services so that money doesn’t become an obstacle to having a voice. Under a new California law, the California Consumer Privacy Act ("CCPA"), some personalised advertising you see online and on our services might be considered a "sale" even though we don't share information that identifies you personally, like your name or email address, as part of our advertising program.
Information Shared Publicly
Information that you choose to make public is disclosed publicly. For example, if you choose to share the details of a run or ride tracked in the mobile application via a social network. Please keep this in mind when deciding what you would like to share publicly.
How Long We Keep Information
We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section above on How and Why We Use Information — and we’re not legally required to keep it.
Additionally, much of the information collected by our mobile application will only be stored locally on your device until you sign up for an account. For example, the precise location data recorded during a run or ride remains on your device and is not automatically sent to any of our servers or third-parties.
While no software service is 100% secure, we work very hard to protect information about you against unauthorised access, use, alteration, or destruction, and take reasonable measures to do so. We monitor our Services for potential vulnerabilities and attacks.
You have several choices available when it comes to information about you:
Limit the information that you provide: If you use our mobile application, you can choose not to provide your body metrics (such as your name, email address, and weight). Please keep in mind that if you do not provide this information, certain features of our Services — for example, calorie expenditure calculations — may not be accessible.
Limit access to information on your mobile device: Your mobile device operating system should provide you with the option to discontinue our ability to collect location information via our mobile application. If you choose to limit this, you will not be able to use certain features, like tracking running or cycling workouts.
Opt out of marketing communications: You may opt out of receiving promotional communications from us. Just follow the instructions in those communications or let us know. If you opt out of promotional communications, we may still send you other communications (such as legal notices).
Set your browser to reject cookies: You can usually choose to set your browser to remove or reject browser cookies before using our website, with the drawback that certain features may not function properly without the aid of cookies.
Your Rights
If you are located in certain parts of the world, including California and countries that fall under the scope of the European General Data Protection Regulation (aka the “GDPR”), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data.
European General Data Protection Regulation (GDPR)
If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
• Request access to your personal data;
• Request correction or deletion of your personal data;
• Object to our use and processing of your personal data;
• Request that we limit our use and processing of your personal data; and
• Request portability of your personal data.
• You also have the right to make a complaint to a government supervisory authority.
California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (“CCPA”) requires us to provide California residents with some additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it.
The CCPA also requires us to provide a list of the “categories” of personal information we collect, as that term is defined in the law, so, here it is. In the last 12 months, we collected the following categories of personal information from California residents, depending on the Services used:
• Identifiers (device and online identifiers);
• Biometric information (your weight if you entered it);
• Internet or other electronic network activity information (such as your usage of our Services, like the actions you take);
• Geolocation data (such as your location based on your IP address and your device location when recording a run or cycle ride);
• Inferences we make (such as likelihood of retention or attrition).
You can find more information about what we collect and sources of that information in the Information We Collect section above. We collect personal information for the business and commercial purposes described in the How and Why We Use Information section. And we share this information with the categories of third parties described in the Sharing Information section. If you are a California resident, you have additional rights under the CCPA, subject to any exemptions provided by the law, including the right to:
• Request to know the categories of personal information we collect, the categories of business or commercial purpose for collecting and using it, the categories of sources from which the information came, the categories of third parties we share it with, and the specific pieces of information we collect about you;
• Request deletion of personal information we collect or maintain;
• Opt out of any sale of personal information; and
• Not receive discriminatory treatment for exercising your rights under the CCPA.
GDPR, CCPA, and Personalised Advertising
If you are located in a country that falls under the scope of the GDPR or are a California resident that is covered by the CCPA, data protection laws require that you provide consent for the use of personalised ads. Therefore we will only show you non-personalised ads on our Services if we determine that you are located in one of these areas.
Contacting Us About These Rights
You can usually access, correct, or delete your personal data using your account settings and tools that we offer, but if you aren’t able to or you’d like to contact us about one of the other rights, you can find details in the “How to Reach Us” section. When you contact us about one of your rights under this section, we’ll need to verify that you are the right person before we disclose or delete anything. You can also designate an authorised agent to make a request on your behalf by giving us written authorisation. We may still require you to verify your identity with us.
Controllers and Responsible Companies
Forrest & Sons Ltd is the controller (or co-controller) of personal information, which means that it is the company responsible for processing that information. Forrest & Sons Ltd's Services are worldwide but the company is based in the UK:
Forrest & Sons Ltd
20-22 Wenlock Road
N1 7GU
United Kingdom
How to Reach Us
If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the Your Rights section above, please contact us through our web form or via email.
Other Things You Should Know
Transferring Information
Because our Services are offered worldwide, the information about you that we process when you use the Services in the EU may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA) who work for us or third-party data processors. This is required for the purposes listed in the How and Why We Use Information section above. When providing information about you to entities outside the EEA, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this Privacy Policy as required by applicable law. These measures include:
• In the case of US based entities, entering into European Commission approved standard contractual arrangements with them, or ensuring they have signed up to the EU-US Privacy Shield; or
• In the case of entities based in other countries outside the EEA, entering into European Commission approved standard contractual arrangements with them.
Ads and Analytics Services Provided by Others
Ads appearing on any of our Services may be delivered by advertising networks. Other parties may also provide analytics services via our Services. These ad networks and analytics providers may set tracking technologies (like cookies) to collect information about your use of our Services and across other websites and software services. These technologies allow these third parties to recognise your device to compile information about you or others who use your device. This information allows us and other companies to, among other things, analyse and track usage, determine the popularity of certain content, and deliver ads that may be more targeted to your interests. Please note this Privacy Policy only covers the collection of information by Forrest & Sons Ltd and does not cover the collection of information by any third-party advertisers or analytics providers. 
Privacy Policy Changes
Although most changes are likely to be minor, Forrest & Sons Ltd may change its Privacy Policy from time to time. We encourage visitors to frequently check this page for any changes to its Privacy Policy. In some cases, if we make some changes, we may provide additional notice (like adding a statement to our homepage, or sending you a notification through email). Your further use of the Services after a change to our Privacy Policy will be subject to the updated policy.
This Privacy Policy was adapted from the Automattic Privacy Policy under a Creative Commons Sharealike licence.
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